In my consultancy with Alara, I had the pleasure of working a campaign with Shem Paronelli – a Nigerian shoe designer. His products are eclectic and for the customer with a discerning eye. I felt that the best way to sell Shem was to have him creatively tell the journey of his hand-crafted creations.
For instance, we executed a campaign that features high-quality photography and a compelling campaign film titled “The Art of Shem”. Shoppers and house staff all enjoyed the in-house produced piece on a charming cocktail night, sponsored by Chivas Regal.
As a result, our Shem Paronelli Campaign produced increased product sales, awareness and prestige for all brands involved.