To mark the Christmas season, Nok by Alara needed a cutting edge campaign in accordance with the times. I developed and executed a campaign titled the “12 Cocktails of Christmas” with Denola Grey and Falana as the ambassadors.
December in Lagos can be magical time of year. A plethora of sights, sounds and smells converging to create a mood that’s hard to replicate. The bar at Nok by Alara is the place to be on a usual evening, but nothing is typical about Christmas – we had to raise the bar (no pun intended).
To do so, we developed 12 special African inspired cocktails in house exclusively in the christmas season. In addition, we made our influencers the focus of the campaign.
Awesome (Nok’s in house mixologist) personally curated the cocktails with Denola & Falana, producing accompanying audiovisual content, and holding a special night at the restaurant. We pulled out all the stops, with music, masquerades, fashion, and our cocktails, of course. Wouldn’t be the 12 Cocktails of Christmas campaign without that! No detail was too small, and even the menu had a special Christmas design.
As a result of this, we were able to increase brand visibility and prestige and revenue from the bar. Our campaign was a great success, cement our client as the premiere entertainment spot in Lagos. Just one of our many campaign success stories.
12 Cocktails of Christmas Campaign for Nok by Alara
To mark the Christmas season, Nok by Alara needed a cutting edge campaign in accordance with the times. I developed and executed a campaign titled the "12 Cocktails of Christmas" with Denola Grey and Falana as the ambassadors.